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InfoSpin® cares about the quality of your words. Our words have the power to amuse, offend, excite, inspire, and transform. How we say things may be as important as what we say.

With keen awareness of the power of language, combined with careful attention to your goals, InfoSpin helps you to shape your message into clear, effective, and even transformative communications.

InfoSpin is particularly adept at simplifying complex text and transforming dry business and technical information into content your audience will want to read.

Editing Services

InfoSpin provides a full range of editing services, from simple line editing for grammar and style to substantive editing, in which InfoSpin examines documents for content and tone. Substantive editing may include rewriting and reorganizing portions of text.

InfoSpin also provides developmental editing services, in which InfoSpin works with customers on determining content, direction, style, and appropriateness of language and layout. Developmental editing may include editorial mentoring services, in which InfoSpin provides detailed feedback to writers and in-house staff to help them shape and improve their own writing and editing capabilities.

Writing and Analysis Services

InfoSpin principal Sandy Sampson has written hundreds of reports on a broad range of business and IT topics.

Favorite writing, editing, and research projects have included:

  • Writing a letter to the United States Congress on behalf of a Cabinet member
  • Synthesizing a 34-page report into a 2-page executive summary for the United States Congress
  • Writing a full-length "For Dummies" book, and editing and rewriting smaller "For Dummies" books on software products and concepts
  • Compiling, editing, and writing a cookbook as a fundraiser for a wildlife refuge
  • Engaging in custom research projects, which includes interviewing customers, partners, and vendors, analyzing data, and reporting results
  • Writing, editing, and updating marketing collateral, including case studies, impact briefs, product profiles, white papers, newsletters, solution slides, thought leadership papers, and business video scripts for IT, consulting, and information analysis firms
InfoSpin has experience working on the following types of writing and editing projects:
Advertising copy
Articulating value proposition
Book-length projects Brochures
Business and technical writing
Business plans
Business transformation studies
Case studies/success stories
Company profiles
Competitive analysis
Copy editing
Copy writing
Direct marketing flyers
Disaster recovery plans
Documentation
Editorial mentoring
Market study and analysis
Marketing collateral
Newsletters
Online lesson plans
Positioning papers
Product profiles
Proposals/RFPs
Sales sheets
Speech writing
Strategic planning and analysis
Surveys
Technical editing
Technical writing
Technology writing
Video scripts
Web content
Web site review
White papers

E-mail Sandy for a broad list of the subject areas on which she has written.

Style Guides

InfoSpin adjusts tone and style to suit your requirements, using appropriate style guides, such as The Associated Press (AP) Stylebook, the Chicago Manual of Style, and the American Psychological Association (APA) publication manual, among others.

InfoSpin can develop a custom style guide to meet your particular needs. In addition, InfoSpin has helped clients create layouts and templates that best showcase their projects.

Writing Samples

Much of the work InfoSpin produces is proprietary, designed for internal distribution or by subscription. Contact Sandy Sampson directly to request a writing sample that is relevant to your needs.


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